Reflecting this, PLAY.MUSIC is a 3 x 4 strategy, based on three core pillars and four priorities under each pillar. It is a holistic – horizontally and vertically integrated – strategy.
Turn Up the Music will limit itself to the areas where it has a comparative advantage and look to enable and facilitate others to expand and grow. Accordingly, where it is able, Turn Up the Music will support:
- individual music initiatives in local primary schools
- the Wakatipu High School music programme, and
- performance and event opportunities for local musicians and music trusts (eg, Rock Formation & Wakatipu Youth Trust).