Turn Up the Music’s PLAY.MUSIC strategy is based on a simple philosophy of the broader the base of opportunity, the higher the peak of achievement, which means enabling more people to learn to play, perform, experience and enjoy different types and forms of music.

Reflecting this, PLAY.MUSIC is a 3 x 4 strategy, based on three core pillars and four priorities under each pillar. It is a holistic – horizontally and vertically integrated – strategy. 

Turn Up the Music will limit itself to the areas where it has a comparative advantage and look to enable and facilitate others to expand and grow. Accordingly, where it is able, Turn Up the Music will support: 

  • individual music initiatives in local primary schools
  • the Wakatipu High School music programme, and
  • performance and event opportunities for local musicians and music trusts (eg, Rock Formation & Wakatipu Youth Trust).
The PLAY.MUSIC strategy will focus on primary schools for long-term impact. 

Jazz and classical music will be key areas of focus in terms of music genres. 

While the focus will be primarily on young people, many of Turn Up the Music’s initiatives will be of benefit to the wider community. 

Music Teaching & Vocal Training

  1. Provide an expanded after-school music teaching and vocal training programme through a dedicated group of teachers. In 2019, it will include training a teacher in community/mental health music programmes and providing support for individual teacher development
  2. Provide music scholarships to ensure that children can afford to learn music
  3. Provide an instrument hire and buy and exchange programme to reduce the cost of learning to play a musical instrument
  4. Support the WHS music programme with specialist teaching resource

New Performance Opportunities

  1. Deliver Winter Festival and Big Break events for primary schools through Rock Formation with warm-up events and workshops
  2. Support the expansion of the WHS music programme
  3. Establish junior orchestras (“Little Strings”), choirs, concert bands and other musical groups
  4. Support established musicians

Different Music Experiences

  1. Introduce primary school students to the instruments of the orchestra
  2. Provide support for primary school-based and led initiatives
  3. Hold an annual concert event in Queenstown for the benefit of the whole community
  4. Support established events and musicians